There IS a non-zero chance that 'emma' isn't a scammer (and is just going for a world record in incompetence). In which case it's scary he has children as his genes will propagate. But scammer is the odds-on favourite by a mile.
Disclosure : I own nothing issued by 'emma' though I have made a profit trading them profitably for LTC-ATF in the past. Even when I traded them it was obvious he was a scammer (and I posted saying so) but the idiots around here are SO stupid that you can explain why something's a scam and then sell them it for a profit anyway. Which is either great or extremely depressing depending on how you look at it.
I lol'ed hard! Moo.Cow has for a long time been my second most profitable security on litecoin-global overall

(I obviously had no previous trading experience back then).
It really IS more on the depressing side of things.