Did not fully understand the idea of the project ... gym tokens are needed in order to pay a visit to the gym or for something else?
Maybe that's one feature of these gym tokens.
But I believe, they will be working more for online services.
Such as requesting an online trainor so you don't have to go to the gym anymore.
Or blogging your fitness routine. Something like that.
And you're gonna get paid or you will pay if you're a customer.
This is nice but they need exposure to those fitness addict individuals.