It's basically abusing people's sense of urgency, fears and lack of knowledge of the situation.

Check out this post: https://www.bloombergquint.com/markets/2018/01/27/coincheck-to-repay-customers-who-lost-money-in-400-million-hack - Coincheck got hacked, lost coins and repaid every affected customer for acceptable market price. As it should be. That's the only way to build trust and accept responsibility for your mistakes. Coincheck wasn't the first exchange who did this correctly. C-CEX refuses to do so and proves they are only concerned with themselves and who try to get out of their own mess whilst protecting themselves and abusing their customers.