BCP, you are harshing the FUD and misinformation mellow that people like Loredo like to comfort themselves with.

For anyone with half a brain and second grade math skills, though, all BFL products are profitable to 900+ million difficulty at .15c KW/h @ $120/BTC.  If the price of BTC is above $120, it's profitable even higher.  Yes, at 900 million difficulty, profit margins would be ridiculously thin, but it's still within the profitability threshold that Loredo is trying to convince people is happening at 1/9th of the actual difficulty level (and remember, that's at $120/BTC).