From a developers view: comparing the number of page visits for our ICO and the number of sign ups for getting whitelisted to the number of downloads of the whitepaper it seems that
less than 15% of the people who sign up for the ICO do read the whitepaper.
Also we see a lot of questions on our Telegram channel that are covered in the whitepaper, so people clearly do not invest the time to read a 30+ page document.
It seems reading the whitepaper is a bit like reading the instructions/manual that come with a new TV or IKEA shelf - nobody does it 
I do understand this: If I only invest minimum contribution I not always read the whole whitepaper, but if I invest a lot, I always read it.
We as
Coins4Favors team have therefore created a
Onepager which gives people a chance to review the idea, the details of the ICO, roadmap and team in a few minutes.
Once interested and in need of more information they can always go to the
webpage and read the full whitepaper or ask more questions on the telegram channel.
Wishing everyone a great Sunday