as far as I can see the majority is seeing btc as an asset which brings too much money in a period of time. And in a slightest panic they are ready to cash out the btc as we saw in January.
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Speaking of investing, it is understood that people spent thier time, effort and specially in terms of money. Practically speaking, people invested bitcoin simply because they want to have a profit in return. Bitcoin nowaday is known to social media for its being useful not only for paying bills but also in terms of money transfer from one person to another at a very fast and easy way.