Personally, if I'm in a coffee shop or any store with some people, I pull out my wallet and subtly show them my Xapo debit card. Then they get curious on what kind of card is that since it doesnt look like the usual Mastercard or creditcard. Then I explain it from there on.
What's your way of spreading Bitcoin knowledge?

I showed my friends the amount of money I was holding in the card and I said the whole amount I earned was due to bitcoin