Hi uliss,

We are on the blockchain because it's the only solution that offers a decentralized and secure data storage solution for users. Since Shopin is building the most valuable contextual understanding of user and purchase data, it cannot be stored using conventional methodologies that can be hacked or are vulnerable to malicious intent. The blockchain enables attestablity to the first-party data that is being leveraged in our product recommendation and advertising model. We believe in full transparency and the safety of your data.