I can say number of advanced features such as blockchain based etc to attract and fool investors.The point is that they need to deliver.This might not happen in another two years.U can see true colors of them once you see the testnet on march 19.
And that launch is the most awaited part of this year because it's the first time where finally we can see the testnet.
The good news is that it will happen this month, the long wait is over, we are about to witness the result of the team's effort and I hope it will
help to increase the value of coins we are storing for so long.