social networks today occupy a significant part of our time, I think the project will be in demand by users. Only I had a question, why do you run Ico, if you already have your social network that is fully working?
I think the reason is to determined how good the project is. And also because they knew that a lot of investors worldwide are visiting the bitcointalk forum finding out possible unique projects that will surely help to gained more profits.
I also believe the same, social media is used by many people all around the world for a good amount of time. This will help the project to become more significant. I haven't really thought about or read about the latter part so I won't be saying anything regarding that.