Let me say the term "YOU GUYS" Is a general term here.. not going to finger point directly
You guys really gotta stop undercutting each other to where you have no room for negotiation for the guys who are spending $5000-$10,000 a week with you... SERIOUSLY
No way some guy selling 50 a week should even be able to compete with someone ordering and selling 300-500 a week... NOT EVEN CLOSE
Its become so cutthroat by the distributers that they are driving the bigger resellers away in liu of a small order.... Maybe its time friedcat get more involved and protect his investment (HIS MARKET)
PROTECT YOUR MARKET!
Did you consider the possibility that perhaps the problem isn't the new reseller stepping in and offering the same product for less... but could instead be existing resellers taking too much profit margin?
As an example... the coupons being offered for .10, to pay an additional 50% of that is stupid. Those that bought for coupons won't make ROI on the devices, even at the coupon price.. but resellers made BANK.
Not taking anything away from existing resellers.. the services they offer are top notch. But there is obviously good money to be made as a reseller...
The manufacturer lowering the price ever other week doesn't help either I expect... and just screws those stuck with inventory.