Fact is, someone is price gouging on these new boards, and the question now remains if the idea is just to squeeze as much extra money out of us pre-orderers as possible.
This a reason why USA companies prevail when they enter the market. Look at the way HashFast and Cointerra already get in the price-down war, while Euro companies always look at the how much they can earn short-term. Yes, you can place yourself 10% below punin official site, but that should not be an idea. You could have priced your board near price everybody expected and eat the market alive, and your total earnings would be much bigger in the long run.