We are not creating just "another" ASIC. We are creating a low cost ASIC ($100 - $200 for a 400 to 600 GHash/sec capacity chip).
The other asic vendors will be there long before you. As difficulty shoots up, market value of these chips per TH drops proportionally. It doesnt really matter if thats achieved by these companies mining themselves or selling their gear. The result is the same, in order to maintain sales, market prices will drop and keep dropping until at some point they meet marginal profitability - which btw, IMO is considerably lower than your estimates. If you pay $10K for a processed wafer, you seriously need to be looking elsewhere, volume prices are ~$4K for 28nm 300mm bulk.