Yeah, HE only means you are going to lose your money faster on average. You may choose to play at freebitco.in because you like it for other reasons.
And I think the lottery tickets and reward points they give you when playing the multiply game decrease HE, am I right?
They don't change the house edge in a statistical sense but when making a comparison between sites you need to factor in the giveaways and bonuses.
Reward points and lottery tickets have a value, then there is the multiply bonus and free roll bonus as well. Some other sites have jackpots, deposit bonuses etc. Just saying 'don't use this site because it has a high house edge' isn't taking in to account all factors.
I'm still suggesting people don't gamble with deposited money on this site until they reduce the house edge. Because on each roll you're losing almost 4% extra money directly. Those indirect benefits are not very attractive for the amount people pay to a site. In the lottery, unless you win those lottery tickets are waste. Based my experience there are plenty of people still waiting to win at least once since they introduced this lottery system. So those free lottery tickets may not be worth for the 4% amount you pay for each roll.