Regular people aren't scared to show their ID to a legit company like Jumio.
Maybe they should be. With all the hacks that have been perpetrated over the last several years, why would someone spill their creds willy-nilly over the intertubes? Who is behind Jumio anyhow? What is their track record? Why would the average consumer think Jumio would be any safer with their PII than would Sony or Target?
I have a level of comfort in that Coinbase and Bittrex have been assumed to do this due diligence for me (since they are "reputable" use this vendor). Both these exchanges already have my info and used Jumio to verify it so doing it again on the Byteball wallet doesn't increase my risk, IMO.