That's cool! I think you can monetize this interest. Anyone can participate in the platform. Perhaps even one of the competitors decides to diversify in this way.

Do you think the producers will invest in the project? That is, those whom the project should press from the market?
I think this option is quite likely. If there is a promising competitor that will probably dominate the market after a while, then why not buy its shares and not participate in its success? This is a rational strategy.