I think that without a serious improvement to the client and usability, attracting "normals" to Bitcoin in droves is a recipe for a flop.
Yeah it's really hard to explain this and to get people to know how to get coins. Basically the thing will end up being an ad for Mt.Gox. Get then to donate.
Advertising isn't what bitcoin needs. Core development on alternate clients, usability, etc are needed first.
I completely agree with this. I'm surprised people think it's a good idea to "advertise" bitcoin. The media is already doing a fine job advertising bitcoin. What we need is more infrastructure. Then the media will have more reasons to keep talking about bitcoin.