Its just an ethereum token for now, it doesnt even have timetable yet to deliver anything. Price is going to drop, because holding the ethereum token is not profitable. I will let others pay the ico-participants and then look again if Im going to buy, maybe after few weeks atleast. There is no hurry.
Some say that the developers are related to eZec coin but Im not sure. Thats one of those eshitcoins of last fall.
They have a time table, alpha is nearly complete and they'll release code and showcase it publicly in next 2 weeks. Beta will be next month and Network will be completed by June. 3 months to finish the whole thing is pretty remarkable.