Regular people aren't scared to show their ID to a legit company like Jumio.
i've never heard of jumio.
regular people associate crypto with drug dealing, pedophiles and scams. if it was being distributed through their local bank or paypal then that's a different matter. they're not gonna go for this in the form it is.
And the more you give out your identity to online services, no matter what or who they are, you are increasing the attack surface on your identity. I guess it's somehow inevitable since we are getting more wired every day.