One way or another the project is based on the community. Even if the start gives a narrow group of investors. Perhaps there are some exclusive platforms that are used by a small number of people, but in general it is not.
I think if there are talents that will earn a good amount with the help of the platform, then this will cause a stir.
Of course this will cause excitement. People by their nature compete with each other and if someone in some sphere "breaks ahead", the rest try to catch up with all their might. This can be used when attracting new users to the platform.