If the title, know almost the most recent special topics related topics.
In particular, some titles teach you how to buy, what to buy?
Is bitcoin really close to our average people or are some people on the rhythm?
BTC has gained a lot of popularity among ordinary crowd because of the media attention towards it. Unexpected BTC growth in NOV-DEC has drawn media attention towards it, and a lot news start flashing regarding crypto-currencies, therefore alot of people start taking interest and invested in it.
Unfortunately, the drop also made a lot lose trust in btc because of losing money due to the end of dec to january drop, which is pretty much their faults since they jumped in after the hype. But all the drama certainly put a lot of attention to bitcoin and made many believers as well.