The important thing to me is it appears they are making progress.
This is all just gravy now. I think they have purchased some time to avoid the scam patrol berating them until they get more hash power online which is hopefully just a rinse and repeat process for all the chips and PCBs they have.
Yeah, but we have no idea how much hash power they have. It could be 11Th/s, or it could be 300Gh/s. They could have been accumulating BTC in Slush and BTCGuild accounts for a while, and the follow on payments from slush were low - but slush's payout system is weird, and if they left the pool they'd still get small payouts. Then we get this payment from BTCGuild, for whatever. And then nothing since. We have no idea what their payout threshold is on BTCGuild.
So somehow, this company has managed to post a mining address, receive multiple payments, and yet still we have absolutely no idea what's actually going on.