I'm not impressed.

First there's the attempt to patent a business model, which is just evil. Then there's the headline that says "decentralized", and their patent which clearly describes all the transactions taking place through their web site.

They are using "decentralized" as a buzzword because they know that will get them attention, but the plan appears to be an attempt to build a walled garden service, with the added bonus of using a business method patent to harass their competitors.