Did you pay by credit card? Talk to your credit card company, eg "visa" explain the situation and they will work it out.
They say that to everyone, its a default template.
I got a reply from BFL:
"Thank you for contacting Butterfly Labs. According to the terms you agreed to on checkout, all sales are final. Now that shipping of orders has begun, refunds will not be processed. Your order will be shipped per your position in the order queue."