As I known, ICO is a kind of risky investment. Similar to the IPO which is the form of invite for capital investment, but when buying IPO, investors can research the information about the company they invested, find out about official finance reports and be protected by law when joining. In contrast, ICO projects are often rather ambiguous and unprotected by government so the risk is so high for investors.
So how to evaluate a potential ICO project, look forward to receiving comments from you

The truth is there is not so much difference between investing in both of those projects, what you need to do is to research the developers, are they really who they say they are? Do they have to experience they say they have? Is the project realistic? are the goals achievable? How many competitors do they have? You need positive answers to all of those questions if you don't have them then it may be a good idea to not invest in the project.