Many TOKEN and ICos are started to collect money from people and do scam they follow a lot of tactics to make it look real, I am pointing some important points to identify these and if you know any then share with users
-TEAM behind the project and their Expertise
-Advisor of the Project
-Team Social Presence
-The idea and How possible that idea is to implement in the real world.
-Number of Token published by Team.
-Exchange in which that Token and coin is listed
-Age of Coin and Token
-The community behind that Project.
-Public Review about that TOKEN or Coin in Different Platform
If I miss any point mention in reply
Good points, I always look into project team first and then product/service they offering, once satisfy then research on market demand, roadmap, etc.