Many TOKEN and ICos are started to collect money from people and do scam they follow a lot of tactics to make it look real, I am pointing some important points to identify these and if you know any then share with users
-TEAM behind the project and their Expertise
-Advisor of the Project
-Team Social Presence
-The idea and How possible that idea is to implement in the real world.
-Number of Token published by Team.
-Exchange in which that Token and coin is listed
-Age of Coin and Token
-The community behind that Project.
-Public Review about that TOKEN or Coin in Different Platform
If I miss any point mention in reply
Look for the various team members on social media. If the team members are all people with Twitter, LinkedIN and Facebook profiles that are all brand new, you can bet it's a scam. You want to look for established developers that are already active on social media. If you can't find any information about the dev team on social media you need to avoid that ICO.