That would be a good project to watch,i would use it only and only if those people who will review wontbe selling their reviews just like any other ICO review sites who are giving negative feedbacks when an ICO dont agreed with their terms or if the ICO didnt pay them,how would this review website be different to those biased reviews?
Great question. That is precisely the value proposition of this project: it would be devoted to the users, not to the coin issuers. Business model: sell paid subscriptions (cheap, coffee money) to the users. Don't sell ads, don't accept money from the ICOs. There are already many different ICO rating websites, but many few websites like the one I'm suggesting.
The website would not feature ICOs, it would only state that ICOs A, B, C are scams, and that ICOs D, E and F are at least suspicious, for reasons X, Y, Z.