If you tell your friends and family about Bitcoin without giving them any sort of in-depth financial advice and they go ahead and invest, how do you deal with it when the market dips very low and they silently blame you for losing them money.
Well if I am in that situation I think all I can do is to keep them calm and explain how this business works even in dip times. And I tell them that the secret formula of this business is Patience. That if they don't have it they might also lose big in the future.