People say "it doesn't affect competitors" but I bet it darned well does. If FC announced Gen2 was launching on November 17th, do you think competitors will care? Of course they will. They will do everything in their power to beat FC to the punch. There is nothing like "fear of being beaten / bankrupt" to incentivise people to work harder.
Never incentivise your competition.
So true. Far more important than placating a few tunnel visioned share traders.
Friedcat is writing the book on this game, and I am looking forward to the next chaper, in due course.