I don't get it. You want .70 BTC from people or else you won't publish some article? ...And I care about the article because?
Read
http://bitcoinweekly.com If you like the articles or the comics there, then consider donating some bitcent. You don't have to pay the whole ransom amount.
It's necessary because bitcoinweekly needs to pay its writers and cartoonists. Paying bitcoin compensate them for their work and help them produce more articles and comics.