I see this as a longterm in market exchange too. I wont sell my tokens right away even if they are very likely to drop at first (like everytime). But over time when the project developes further the exchange price will raise again because of the developements, first introductions to alpha and beta and then finally hitting the market. You sure can predict a big raise right somewhat in the upcoming years. And health is a big topic which everybody concerns and will have a look on once he reads an article somewhere (sorry for my language. I mean if you get a little bit exposed to a health project, you are very likely to look into it more because you are also interested in extending your life)
The value of the token will rise with the development of eHealth. One aspect that many people seem to overlook is that most Western societies are aging. Japan and Germany are rapidly getting older and even the US is on that path. Older people naturally care more about health so it will be an even bigger topic than it already is.
And then is not only about fighting age but, also help diagnosing diseases faster, get medical assistance. There is quite a lot to it.