People seem to be missing hardware sales. It looks like AsicMiner chose to sell instead of mine for pretty much everything they are producing. Given the prices, it looks like the most profitable thing to do. (Already mentioned a few pages before.)
I still think financials aren't hard, like once a month. Total mined, total sold, what is kept for reinvestment.
I totally agree with that. At this point is better to sell all hardware. Take all the money now and start reinvesting in gen2, also they will probably get more profit than just mining.
The question is how fast are they going to start selling/mining with gen2, because the first takes all the market.
Also, franchising makes little sense anymore. AM is no longer in any danger of taking over a majority of the network (though Ghash.io and BTCGuild are another matter).
A sensible strategy would be to mine with all gen 2 produced until it is breakeven between mining and selling. Then at that point sell gen 2 and work on gen 3.