Hey devs, just found out about your project, it sounds very ambitious. Transparence in Advertising market huh? Does this market really needs it? Like if it would need more transparency or less intermediaries, as you say, it would clear itself like every market does. Papyrus feels to me something good on paper, but not that desirable in reality.
Transparency helps to optimize the ad campaigns better, removes unscrupulous intermediaries, and antifraud marketplace provides better protection against fraud. In total it can save tens of percents of ad agencies' money.