It seems this project will grow in future become very popular for it's nice platform it is nice to follow this project for more updates.
With some good promoting and a focus on a niche (a social crypto space), i believe they can make it. But it is hard to beat a giant like Facebook

That will only be possible after they have something unique or probably unique features on their platform.
We wont see it soon according to the roadmap, give them some time to finalize the platform first before adding something new.