When I earned my first money with the bounty, people around me (especially my family) asked me where did my money came from. When I told them that it came from bounty campaigns, I saw their puzzled face. So I explain it to them with this analogy: "When politicians are running for office, they always show their faces in public in order for them to remember. They give flyers with their name and platforms in it. ICOs are like politicians and their elections is called bounty campaign. We make the ICO popular by posting in forums, social media sites, and creating videos and article." And they quickly understood it so every time someone ask me about bounty campaign, I always used this analogy. How about you?
Very interesting comparison. I know what you mean 
Especially often I hear such a question from friends and many simply do not understand what they are paying such money for. Everyone thinks that this is another Internet scam, which I just smugly smile at and just continue to work in this direction. Usually I cite Apple's stock as an example.