In general it is a good thing to hear that there are new companies emerging and I can fully understand why they are seeking funding via an ICO. Just look at how much money Trezor and Ledger can raise via traditional means. It's hard to compete as a start-up against already established names.

I wish Hodler the best of luck! I'm really interested in seeing where they will take their project and I hope they can deliver. Only question that remains is basically the viability of the mentioned distribution (some may call it dividend). I mean as soon as it distributes a profit it is basically a security and the SEC already is keeping a close look on projects treating their tokens as securities. So maybe they have to change that in the near future should regulation make it necessary. But we will see. As I said: Best of luck to Hodler!