Please, and I'm dead serious about this, tell me what you thought was going to happen after we shipped all of our products? Did you think difficulty would remain the same or go down?
Josh forgot to add a third choice: Would the difficulty go up? BTW, this is the correct answer, but then it wouldn't have been a rhetorical question, along with giving the previous "dead serious" question cred.
Taking the two sentences combined, it's difficult to ascertain if Josh truly is dead serious or simply offering up a rhetorical choice.