Do you have any agreemets will retail companies to introduce this token in their loyalty programs? How do you plan to promote the RetailCoin adoption among consumers?
Absolutely! We have discussed this with all of our current customers and everybody will start using it. They really like what we are doing on the innovation side and believe in the concept that we are introducing with Retailcoin. These are smaller retailers. We are also partnering with different larger platforms including:
http://newblack.io and offering Retailcoin with their customers.
We currently rely on channel marketing, on which we educate the retailer to stimulate adoption among consumers. At the moment we see about 30% - 50% of the retailer customers downloading the loyalty app they have in place today. Some retailers achieve a higher adoption rate, some a little bit lower. We believe that once the integration is finished, the ability to save crypto-currencies will accelerate adoption.
Consumer adoption is great to do 'in-store', but we also focus on consumer education and hype once we have delivered Retailcoin for production.