Of course, cryptocurrency will help them. They can use ICO strategy to collect funds that really good to avoid those venture capitalist who are very greedy. Cryptocurrency can save their operational budget. Cryptocurrency will also make their business grow faster and more transparent.
But it cannot be denied that many people will use the ICO to defraud others of their tokens. More needs investors to be cautious investment, because ICO's risk is higher than the transaction currency, because this may not have all the investment tokens.