Bitcoin needs more flexibility and wider coverages, and with more social media promos. Bitcoin is here to stay and at that bitcoin will become the world first cryptocurrency and universally accepted digital currency for online payment. An assets and a great investment.
Yes, for mass adoption bitcoin needs promotion from media and government, so that people that were afraid of digital world so far can trust it and blend in with other people. Also if bitcoin is to aim towards mass adoption, it will have to solve its main issue that is scalability, liquidity, transaction speed and transaction fees.
When these four will be solved, bitcoin will be ready for mass adoption. Also the volatility of bitcoin must be bought a bit under control for people to trust the coin.