they have already done that in some TV programs when they talked about bitcoin and what it is, and I once saw a program do a QR code giveaway kind of deal on TV.

none of it is going to help as much as you and I stop hoarding bitcoin and start spending it. because as we begin using bitcoin more as a currency, the more merchants will be willing to accept it as a payment and eventually the growth speeds up and we can see new kind of adoption. meaning real bitcoin users not more speculators.