• Do your own research. Don't invest in something because somebody told you to.
• Research the offering thoroughly.
• Most ICOs are going to fail. If the information doesn't explain in detail how the business works and how it plans to succeed, then it probably won't.
• There are a lot of scams. If the promoters focus more on the returns than the business, then it is probably a scam.
• Not every idea is a good idea or can become a sustainable business.
• Evaluate the risk. 99% of these ICOs are going to fail. Make sure the reward is great enough to justify the risk.
• Don't be afraid of missing out. There are plenty of opportunities, even after rejecting 90% of them.
• Invest like a professional.

For example:


Don't invest in DeepOnion just because this newbie said to. In fact, I would stay away from DeepOnion simply because it is promoted by newbies.