As this news reaches to the masses there will be an effective influence for sure.
Moreover, EOS is already retraced more than 50% from its ATH so it is due for some gains and this announcement will have a positive impact on the price action of EOS in the coming weeks.
It is paramount to know when the swap is taking place though, they don't note it on that announcement. Does anybody know the day the swap will happen because that significantly effects whether price will rocket or not.