The name of the project is called jiamitu wich means "cryptorabbit".like the cryptokitty on Eth.

Right now ,it's realeased on the official website of XiaoMi "mi.com"

https://jiamitu.mi.com/home

You can login on with your facebook ID,and get your free cryptorabbit with your radish in “Wheel of fortune”(20 radish/per time) ，Good luck!

Beside this,you also can get a chance to get a free rabbit at 11 AM everyday.

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Mod note: Ref link removed