I don’t think that the news is true. Its just to cause FUD and create another panic sell amongst investors. But if in any case, that is true, people will surely have hard time advertising about new projects and ICO’s as google has always been major platform for advertisement of such projects.

It would become difficult for investors to find good projects to invest in and this would mean the slow growth of the crypto market as promotion is as important for a product as is the launch and the technology. Even if one’ product is good, he/she cannot sell it unless people come to know about it.