ICOs are evil. But banning all crypto-related ads will lead to people being unaware of promising technologies.
I think it is bad for crypto-market capitalisation.
This is good news in my opinion; as this is most likely because of the scammy ads. At last the shitty crypto ICOs and the exchange phishing links will be gone to some degree. Too much people has been hacked by the binance phishing scam already.
Little to no impact on bitcoin's price, in my opinion.