Hm, looks like a grey SEO tool which can be used for driving up behavioral performance of websites. Spent time doesn't cost anything, in fact

Which means that you want to monetize nothing.
Judging by your words, you don't seem to get the concept.
Not only does your time cost money, but it should have always been that way. And now there is a technology to make it real.
Just read the Whitepaper if you have any doubts, will you?