I would take it as a positive news for couple of reasons.
1. Crypto has always thrived when there is not much exposure from the general public.
2. Almost all the ads out there are from non-existent or illegal or unworthy crypto entities which only fool people who do not really DOYR and end up scammed.
3. Its a acknowledgement of crypto as a market disrupter.
4. something like crypto do not really need Ads on sites like google or family.

Bitcointalk and its related forums were always the best place to advertise/announce coins. google and other paid ads are by frauds/scams/ico out there to make a quick buck.

It will have a negative affect during this FUD period though. Weak hands will also panic and sell.