Depends on the project, we are established in Switzerland to start, where the legal framework is perfect, the State support Cryptocurrencies and there's Crypto Valley.
Secondly we want to be as more "easy and user-friendly" as possible in order to enter in everyone life as soon as possible.
Third, we'll try to merge all our Financial services in one simple interface to avoid the problem of having always different logins, accounts, apps, etc. Plus the idea is to setup our own bank so it will be easier for business to exchange in a safe and fast way the cryptocurrencies into FIAT money.